Content Writing and Editing for Journalism

 
The following topics will be covered during the 6 Weeks of classes:

• What is Content Writing

• Importance of Content Writing in Today’s Information Market

• Platforms for Content Writing

• Career Prospects in Content Writing

• The Difference Between Writing and Content Writing

• The Connect and Dynamics of Content Writing : Spicing up Bland Content ….Cooking up a Tasty Dish

• The Power and the Punch of Words

• What Makes GREAT Content

• The Difference Between Good and Great Content

• Qualities of a Great Content writer Professional Tips for Writing Content and their Practice

• Tailoring Content for Target Audiences

• Content Support Assets

• Writing for Event Coverage

• Writing Features

• The Interview and its genres

• The Travel piece

• The Book and Restaurant Review

• The Reflective Article

• The Op Ed piece

• Blog Content

• Writing for the Web

• Writing AD COPY

• Editing and Proofing

• Social Responsibility of the Content Writer

• Getting ready for the market/ finding platforms

• The Experiential part of the learning will include a trip to a newspaper office for interaction with Editorial Team and their take on content writing demands, class interviews with celebrities, discussions with specialists in the field and projects to introduce practical journalism.

NOTE: This course is aimed at individuals ranging from complete beginners to individuals with up to 3 years of job experience in their field.

LEARNING OUTCOMES:

Aspiring writers will acquire extensive knowledge and practice on creating great content and being able to write content for different platforms. They will also get a run through of editing their writing pieces. 

Instructor's Profile

Nyla Daud is an independent creative writing consultant with almost a thirty year standing in content writing for various public media. She started her career as Lahore Editor of the SHE magazine. She has extensive experience in writing a variety of formats for local and international publications, television documentaries and newsletters besides creating content for and editing organisational reports.  Recently launched in London, Waves of Illusion is her translation of Minu Bakhshi’s poetry collection. She is currently working on the poet’s next translation assignment. Manuscript for a coffee table book has been submitted. 
Initially schooled at the St. Deny’s School in Murree, Nyla Daud is a graduate of St. Joseph’s College Karachi.  She is an English Literature, gold medalist, post graduate degree holder from Kinnaird College Lahore.

Days: Mondays and Fridays

Time: 7pm-9pm

Duration: Six consecutive weeks starting from March 22, 2019.

 

  • Upon successful completion of the course with at least 80% attendance in the classes, you will be awarded with a certificate of attendance.

  • If you need a detailed document listing your contribution in lectures, seminars, including contact hours and the grades you were awarded on each assignment, please contact: lifetime.learning@lums.edu.pk.

 

  • All participants will be issued their smartcards in the first class. 

  • During your course, please bring along your smartcard and CNIC to ensure entry into LUMS campus

  • Students are only allowed to be on campus one hour before and after the class. Failure to abide by these timings will result in the security team calling you.

  • The smart cards are non-transferrable. Giving your smartcard to anyone else for use (friends, family etc.) will be charged as misuse of identification.

  • In case of damage or loss of the smart card, the participant will be required to submit a fine of PKR 3000.

  • It is obligatory for all participants to return their smartcards in their last class in order to get their certificates at the Graduation Ceremony.

Lifetime Learning @LUMS is excited to announce that we are now offering accommodation for our Session 4 Participants in Askari 11 (Near Bedian Road), Lahore. Details of the accommodation are below;

- Every apartment comprises of 2 bedrooms, 2 attached washrooms, 1 study room, 1 kitchen and a lounge
- Each room will be shared by 2 participants
- Charges per person are PKR 1000 per night
- All apartments are fully furnished
- Participants above the age of 18 years (i.e. CNIC holders) are eligible to apply for accommodation
- LUMS will be providing free transportation to LUMS for the residents

please email us at lifetime.learning@lums.edu.pk for all your accommodation related queries.

COURSE FEE

PKR: 19,500

DISCOUNTS:

  • 10% Early bird discount

  • 20% off to the LUMS community i.e. LUMS students, alumni (including LLL alumni), staff, and faculty

  • 20% off to the LUMS community members’ family i.e. spouses and children

  • The following Group Discounts are offered:

  • -2 participants get 10% off each,

  • -3 participants get 15% off each, and

  • -If more than 3 participants apply, they get 20% off each.

Note: Please note that compound discounts are not applicable, and if you are eligible for two discounts then only the greater discount offering will apply.

We have limited seats, so hurry up & book your slot by making a partial payment of PKR 2000 only!

INVOICING AND PAYMENTS

  • Fees can be paid online via credit/debit card OR via payment vouchers at any Allied Bank branch.

  • Please keep a copy of the payment receipt with you.

  • All fees have to be paid before the payment deadline.

  • A participant's enrollment is not confirmed until the complete payment has been made.

Lifetime Learning @LUMS Refund Policy

Withdrawal from the Programme:

  • If a participant finds it necessary to withdraw from the programme before the commencement of classes, he/she must inform the Lifetime Learning @LUMS Management (lifetime.learning@lums.edu.pk) in writing, seven (7) working days before the commencement of the session.

  • In case a participant wishes to withdraw from the Programme after the commencement of classes, he/she may appeal to the Lifetime Learning @LUMS Management seven (7) working days before the commencement of the session by providing a genuine reason (such as sickness, family emergency etc.) with evidence.

Admission Cancellation:

  • For the applicants who do not make a complete payment or withdraw from the course due to any reason, the registration fee of PKR. 2000 will not be refunded.

  • If a course is cancelled by the management, the participants can demand a complete refund (including the registration payment).

Separation / Suspension:

  • If a participant is suspended from the Programme due to disciplinary reasons, the dues deposited by him/her for the course semester will not be refunded.

  • The University reserves the right to change its policies and fee structure at any time.

  •  The amount will be refunded within two weeks on receipt of refund application along with all required documents.

  • In case of any query regarding the fee, courses or any other issues including refunds or accommodation, please email us at lifetime.learning@lums.edu.pk or accountsreceivable@lums.edu.pk.

  • Please ensure you have read all our terms and conditions including the payments and refund policy.

  • You must meet all the below mentioned minimum requirements to be eligible.

  • Please complete all sections in the 'Register Now' form on your right-hand side. Incomplete forms will not be accepted.

REGISTRATION DONE, WHAT'S NEXT?

Once you have completed the online registration form and registered for your desired course(s), you may proceed to payment. You can pay online (via credit/debit card) OR by downloading the voucher (and paying at any Allied Bank Branch). 

Once you make the payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will automatically get updated.

WHAT IS EXPECTED OF YOU?

  • Read up about the course in advance, so that you are aware of what is happening in the classes from day one.

  • Attend all the lectures and group activities for this course.

  • Submit all assignments and projects given to you on time.             

MINIMUM REQUIREMENTS

To be eligible for a course at the Lifetime Learning at LUMS you must meet following criteria:

  • A good grasp of basic English language as most of the Lifetime Learning courses will be taught in English.

  • Minimum age requirement of 15+ years.

LUMS treats all students alike regardless of their disabilities. We try to assist all students with disabilities as much as possible and encourage them to come and grow with us. People with disabilities are requested to let us know of any special needs well in advance, so that there are no problems on the day they join the course.

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