Graphic Designing

Lesson 1
Introduction to Graphic Design

• History of Graphic Design
• Evolution of Graphic Design
• Scope of Graphic Design
• Famous Designers around the globe

Lesson 2
Introduction to Design, Creative Thinking & Colour

• Understanding Colour
• Colour Wheel
• Types of Colour
• Warm & Cool Colour
• 5 Colour Psychology
• Introduction to Design elements
• Introduction to design principles
• Differences between vector-based graphics and pixel-based graphics
• Photoshop walk through

Lesson 3
Working with Adobe Photoshop

• Introduction to Photoshop CS6
• Image Size and Resolution
• Creating a New Document
• Opening and Closing a Document
• Creating a Workspace
• Understanding Tool Bar
• Cropping images
• Working with Canvas Size10
• Transforming Objects
• Copy Paste
• Image Modes

Lesson 4
Introduction to Typography

• Introduction to Typographic Terms
• Text Tools In Photoshop
• Stroking text in Photoshop
• How to outline text
• Font Selection
• Creating a Font Logo
Lesson 5
Working with Photoshop Layers

• Layer Blending options
• How to make a new layer
• Add Layer Mask
• How to make Groups
• Layer Modes

Lesson 6
Working with Text in Photoshop

• Layer Blending options on text
• Text Layer Masking in Photoshop
• Text Wrap options, Circular, Shape and with image
• Understanding text arrangement in paragraph
• Basic Layout Understanding
• Book Cover Assignment

Lesson 7
Working with Adobe Photoshop (Exploring Tool Bar)

• Selection Tool
• Brush Tool
• Paint Bucket Tool
• Burn Tool
• Pen Tool
• Shape Tool
• Crop Tool
• Gradient Tool
• (Assignment for the Students prior to the understanding of lecture)

Lesson 8
Image Editing in Photoshop

• Black and white treatment of image
• Hue/Saturation
• Image halftone
• Adding Filters to image
• Adding Colours to Image
• Adding posturised effects to images

Lesson 9
What is Advertising

• Types of Advertising
• What is Poster Design
• Copywriting in Advertising
• Adaptation of Advertising Collaterals
• Create a Poster design (Product) and its adaptation
• Creating Website/Facebook Posts/Web Ads

Lesson 10
Working with 3d Effects in Photoshop

• Creating Slice portrait in Photoshop
• 3d effect on Photoshop
• Image Manipulation
• Creating Mockups
• Creating Giffs
Lesson 11
Working with Adobe Illustrator (Vector Based Software)

• Illustrator Workspace Environment and understanding as vector based software
• Creating Documents
• Creating Art board
• File Formats
• Opening and Saving File
• Understanding Tool Bar
• Modifying Fill and Stroke Attributes
• Pathfinder

Lesson 12
Working with Adobe Illustrator (Drawing Tool & Fill Option)

• Magic wand tool and Lasso tool
• Understanding of pen tool
• Drawing through pen tool
• Creating Path Through Pen tool
• Clipping Mask
• Shape Builder tool
Lesson 13
Working with Adobe Illustrator (Creating Text Effects)

• Text tools in Illustrator
• Stroking text
• Outlining text
• Text in round shape
• Creating 3d Effects to Illustrator
• Text Wrap
• Creating a Newspaper Ad with Text wrap
• Text in Perspective

Lesson 14
Illustration Design

• Creating illustrations in Illustrator
• Vector Art Using Pen Tool

Lesson 15
Working with 3D Shapes illustrator

Lesson 16
• Designing a Packaging Design with help of Photoshop & Illustrator

Lesson 17
Designing Corporate Identity
• Logo
• Visiting Card
• Letter Head
• Envelopes

Lesson 18
Publication Design

• Book/Catalogue Design in Illustrator


Designers will obtain an understanding of colour theory, an extensive introduction to Adobe Photoshop/Illustrator, and the skills needed to designs posts and posters. In addition to this, they will also gain insight into how to advertise a brand.

Note: This course is aimed at individuals ranging from complete beginners to individuals with up to 3 years of job experience in their field.


Salman Ahmed is an artist who enjoys creating all forms of expressions no matter what the medium. Excels in visualising concepts as well as coming up with insightful concepts for visual exploration. Other than manual design, Salman has a firm grasp on digital design tools that help accentuate his renditions. He takes a keen interest in playing around with various typographies and layouts, mixing vision and substance to create original forms.
Mr Ahmed is currently working as an Art Director for a brand with a 97%+ Top of Mind Awareness, he creates and directs the designs with a team of professionals and takes pride in training as well as exploring and perfecting their individual design potentials.
Illustrations, layouts, typography, brand keys, logo designing, calligraphy and image manipulation are a few of the things he utilises in his everyday work flow to achieve perfection in his design tasks.



Days: Mondays, Wednesdays, and Fridays

Time: 7pm-9pm

Duration: Six consecutive weeks starting from March 20, 2019.

  • Upon successful completion of the course with at least 80% attendance in the classes, you will be awarded with a certificate of attendance.

  • If you need a detailed document listing your contribution in lectures, seminars, including contact hours and the grades you were awarded on each assignment, please contact:


  • All participants will be issued their smartcards in the first class. 

  • During your course, please bring along your smartcard and CNIC to ensure entry into LUMS campus

  • Students are only allowed to be on campus one hour before and after the class. Failure to abide by these timings will result in the security team calling you.

  • The smart cards are non-transferrable. Giving your smartcard to anyone else for use (friends, family etc.) will be charged as misuse of identification.

  • In case of damage or loss of the smart card, the participant will be required to submit a fine of PKR 3000.

  • It is obligatory for all participants to return their smartcards in their last class in order to get their certificates at the Graduation Ceremony.

Lifetime Learning @LUMS is excited to announce that we are now offering accommodation for our Session 4 Participants in Askari 11 (Near Bedian Road), Lahore. Details of the accommodation are below;

- Every apartment comprises of 2 bedrooms, 2 attached washrooms, 1 study room, 1 kitchen and a lounge
- Each room will be shared by 2 participants
- Charges per person are PKR 1000 per night
- All apartments are fully furnished
- Participants above the age of 18 years (i.e. CNIC holders) are eligible to apply for accommodation
- LUMS will be providing free transportation to LUMS for the residents

please email us at for all your accommodation related queries.


PKR: 18,500


  • 10% Early bird discount

  • 20% off to the LUMS community i.e. LUMS students, alumni (including LLL alumni), staff, and faculty

  • 20% off to the LUMS community members’ family i.e. spouses and children

  • The following Group Discounts are offered:

  • -2 participants get 10% off each,

  • -3 participants get 15% off each, and

  • -If more than 3 participants apply, they get 20% off each.

Note: Please note that compound discounts are not applicable, and if you are eligible for two discounts then only the greater discount offering will apply.

We have limited seats, so hurry up & book your slot by making a partial payment of PKR 2000 only!


  • Fees can be paid online via credit/debit card OR via payment vouchers at any Allied Bank branch.

  • Please keep a copy of the payment receipt with you.

  • All fees have to be paid before the payment deadline.

  • A participant's enrollment is not confirmed until the complete payment has been made.

Lifetime Learning @LUMS Refund Policy

Withdrawal from the Programme:

  • If a participant finds it necessary to withdraw from the programme before the commencement of classes, he/she must inform the Lifetime Learning @LUMS Management ( in writing, seven (7) working days before the commencement of the session.

  • In case a participant wishes to withdraw from the Programme after the commencement of classes, he/she may appeal to the Lifetime Learning @LUMS Management seven (7) working days before the commencement of the session by providing a genuine reason (such as sickness, family emergency etc.) with evidence.

Admission Cancellation:

  • For the applicants who do not make a complete payment or withdraw from the course due to any reason, the registration fee of PKR. 2000 will not be refunded.

  • If a course is cancelled by the management, the participants can demand a complete refund (including the registration payment).

Separation / Suspension:

  • If a participant is suspended from the Programme due to disciplinary reasons, the dues deposited by him/her for the course semester will not be refunded.

  • The University reserves the right to change its policies and fee structure at any time.

  •  The amount will be refunded within two weeks on receipt of refund application along with all required documents.

  • In case of any query regarding the fee, courses or any other issues including refunds or accommodation, please email us at or

  • Please ensure you have read all our terms and conditions including the payments and refund policy.

  • You must meet all the below mentioned minimum requirements to be eligible.

  • Please complete all sections in the 'Register Now' form on your right-hand side. Incomplete forms will not be accepted.


Once you have completed the online registration form and registered for your desired course(s), you may proceed to payment. You can pay online (via credit/debit card) OR by downloading the voucher (and paying at any Allied Bank Branch). 

Once you make the payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will automatically get updated.


  • Read up about the course in advance, so that you are aware of what is happening in the classes from day one.

  • Attend all the lectures and group activities for this course.

  • Submit all assignments and projects given to you on time.             


To be eligible for a course at the Lifetime Learning at LUMS you must meet following criteria:

  • A good grasp of basic English language as most of the Lifetime Learning courses will be taught in English.

  • Minimum age requirement of 15+ years.

LUMS treats all students alike regardless of their disabilities. We try to assist all students with disabilities as much as possible and encourage them to come and grow with us. People with disabilities are requested to let us know of any special needs well in advance, so that there are no problems on the day they join the course.

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