Content Marketing & SEO Fundamentals

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of content marketing. In this course, I will explain what content marketing is, why content marketing is important for SEO and how you should set up a content marketing strategy.

Writing content is a key aspect of Search Engine Optimisation. Google reads your text, indexes the text and ranks it. If you do your content marketing correctly, you will write a lot of copy related to the terms your audience is searching for. Your website will pop up more and more often, as you write more blog posts. Overall, your rankings will go up, when you start doing content marketing. And all of these new visitors are potential buyers. So, in addition to increasing the traffic, content marketing could increase your sales as well.

COURSE LAYOUT

  1. Digital Marketing & its Importance

  2. Content Marketing vs. Digital Marketing

  3. Types of Content

  4. Create compelling Content for Humans

  5. Content Creation Tools & Techniques

  6. Content Marketing & Social Media

  7. SEO & its importance

  8. How to optimise your content for maximum search visibility

  9. Keyword research & writing for Humans

  10. On-Page & Off-Page Optimisation

  11. Blogging in depth

  12. Tools for SEO and Analytics

NOTE: This course is aimed at individuals ranging from complete beginners to individuals with up to 3 years of job experience in their field.

LEARNING OUTCOMES:

It is expected that participants have a basic understanding regarding computer systems before enrolling for this course. Tech savvy students will gain an understanding on the fundamentals of SEO and how to market their products online. Students will learn how to create captivating content for their target audience as well as how to optimise that content for maximum search visibility.

Instructor's Profile

Usman Latif

Usman is a Marcom Technologist and he hacks growth for businesses with a mix of marketing, communication, and user experience (UX) strategies. He's the founder of Digital Marketing Pakistan™ and Digital Academy™. He is a certified trainer and has over 10 years of experience in digital marketing & growth hacking. He has helped numerous companies around the globe in cracking their ROI through effective digital marketing strategies. He has worked on the marketing for the web, mobile apps, and mobile games.

Usman is an industry expert and has been involved in different communities as an expert, a guest speaker and sometimes as a mentor. He has spoken at several local and international conferences. Some of his affiliations include Google, OpenStreetMap Foundation, U.S. Consulate General Lahore, U.S. Embassy in Pakistan, The Indus Entrepreneurs (TiE), Open Ideo, Elance, Payoneer, P@SHA, Google Maps, and different universities in Pakistan. 

Days: Mondays, Wednesdays, Fridays

Time: 7pm-9pm

Duration: Six consecutive weeks, starting from March 20, 2019. 

  • Upon successful completion of the course with at least 80% attendance in the classes, you will be awarded with a certificate of attendance.

  • If you need a detailed document listing your contribution in lectures, seminars, including contact hours and the grades you were awarded on each assignment, please contact: lifetime.learning@lums.edu.pk.

 

  • All participants will be issued their smartcards in the first class. 

  • During your course, please bring along your smartcard and CNIC to ensure entry into LUMS campus

  • Students are only allowed to be on campus one hour before and after the class. Failure to abide by these timings will result in the security team calling you.

  • The smart cards are non-transferrable. Giving your smartcard to anyone else for use (friends, family etc.) will be charged as misuse of identification.

  • In case of damage or loss of the smart card, the participant will be required to submit a fine of PKR 3000.

  • It is obligatory for all participants to return their smartcards in their last class in order to get their certificates at the Graduation Ceremony.

Lifetime Learning @LUMS is excited to announce that we are now offering accommodation for our Session 4 Participants in Askari 11 (Near Bedian Road), Lahore. Details of the accommodation are below;

- Every apartment comprises of 2 bedrooms, 2 attached washrooms, 1 study room, 1 kitchen and a lounge
- Each room will be shared by 2 participants
- Charges per person are PKR 1000 per night
- All apartments are fully furnished
- Participants above the age of 18 years (i.e. CNIC holders) are eligible to apply for accommodation
- LUMS will be providing free transportation to LUMS for the residents

please email us at lifetime.learning@lums.edu.pk for all your accommodation related queries.

COURSE FEE

PKR: 18,500

DISCOUNTS:

  • 10% Early bird discount

  • 20% off to the LUMS community i.e. LUMS students, alumni (including LLL alumni), staff, and faculty

  • 20% off to the LUMS community members’ family i.e. spouses and children

  • The following Group Discounts are offered:

  • -2 participants get 10% off each,

  • -3 participants get 15% off each, and

  • -If more than 3 participants apply, they get 20% off each.

Note: Please note that compound discounts are not applicable, and if you are eligible for two discounts then only the greater discount offering will apply.

We have limited seats, so hurry up & book your slot by making a partial payment of PKR 2000 only!

INVOICING AND PAYMENTS

  • Fees can be paid online via credit/debit card OR via payment vouchers at any Allied Bank branch.

  • Please keep a copy of the payment receipt with you.

  • All fees have to be paid before the payment deadline.

  • A participant's enrollment is not confirmed until the complete payment has been made.

Lifetime Learning @LUMS Refund Policy

Withdrawal from the Programme:

  • If a participant finds it necessary to withdraw from the programme before the commencement of classes, he/she must inform the Lifetime Learning @LUMS Management (lifetime.learning@lums.edu.pk) in writing, seven (7) working days before the commencement of the session.

  • In case a participant wishes to withdraw from the Programme after the commencement of classes, he/she may appeal to the Lifetime Learning @LUMS Management seven (7) working days before the commencement of the session by providing a genuine reason (such as sickness, family emergency etc.) with evidence.

Admission Cancellation:

  • For the applicants who do not make a complete payment or withdraw from the course due to any reason, the registration fee of PKR. 2000 will not be refunded.

  • If a course is cancelled by the management, the participants can demand a complete refund (including the registration payment).

Separation / Suspension:

  • If a participant is suspended from the Programme due to disciplinary reasons, the dues deposited by him/her for the course semester will not be refunded.

  • The University reserves the right to change its policies and fee structure at any time.

  •  The amount will be refunded within two weeks on receipt of refund application along with all required documents.

  • In case of any query regarding the fee, courses or any other issues including refunds or accommodation, please email us at lifetime.learning@lums.edu.pk or accountsreceivable@lums.edu.pk.

  • Please ensure you have read all our terms and conditions including the payments and refund policy.

  • You must meet all the below mentioned minimum requirements to be eligible.

  • Please complete all sections in the 'Register Now' form on your right-hand side. Incomplete forms will not be accepted.

REGISTRATION DONE, WHAT'S NEXT?

Once you have completed the online registration form and registered for your desired course(s), you may proceed to payment. You can pay online (via credit/debit card) OR by downloading the voucher (and paying at any Allied Bank Branch). 

Once you make the payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will automatically get updated.

WHAT IS EXPECTED OF YOU?

  • Read up about the course in advance, so that you are aware of what is happening in the classes from day one.

  • Attend all the lectures and group activities for this course.

  • Submit all assignments and projects given to you on time.             

MINIMUM REQUIREMENTS

To be eligible for a course at the Lifetime Learning at LUMS you must meet following criteria:

  • A good grasp of basic English language as most of the Lifetime Learning courses will be taught in English.

  • Minimum age requirement of 15+ years.

LUMS treats all students alike regardless of their disabilities. We try to assist all students with disabilities as much as possible and encourage them to come and grow with us. People with disabilities are requested to let us know of any special needs well in advance, so that there are no problems on the day they join the course.

Register Now

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