Promote Your Product on Facebook, Twitter, LinkedIn & Instagram

Digital media is an evolving industry and has gained popularity in the advertisement world very quickly, due to its ability to promote the businesses efficiently and reaching the right target audience. This course will acquaint you with the best digital practices, and help you acquire practical skills to venture in the world of online advertising. By the end of this course, you will understand principles of online advertising and knowledge to kick start your career in an agency or advertise your business online.

Course Outline:

Week 1:

Understanding Digital media (Global Case Studies/ Transformation in past 5 years)
Digital Media as a marketing touch point
Digital jargons (Impressions / Reach/ Engagement) (Quiz)
Difference between paid and organic with examples

Week 2
How does internet know so much about me? (Explain with SEO techniques)
Hence, Digital Marketing allows you to reach out to the right audience eliminating wastage. (Videos)
Businesses are shifting their advertising budgets to digital on big advertising platforms (Google, Facebook, Instagram, Snapchat, Inmobi)

Week 3
Programmatic vs direct buy
How do we buy media online (Explain different buying modules- CPC, CPM, CPV, eCPV CPCV) examples of view count
How do we decide on a buying module (map against objectives)?

Week 4
Live dashboards (Google and Facebook)

Week 5
Guest lecturer 1
Guest lecturer 2

Week 6
Assignments and Presentations

Note: This course is aimed at individuals ranging from complete beginners to individuals with up to 3 years of job experience in their field.


Aimen Iftikhar: Aimen is a marketing professional with 3 years of experience in digital marketing. She graduated from FAST-NU with majors in BS - Accounting & Finance and started her career with; an E-commerce technology start-up where she managed paid media campaigns and E-commerce of renowned clothing brands like Maria B, Leisure Club,, BeachTree etc. Startup environment allowed her to experiment and grow exponentially in a very short time. Currently, she is a part of Mindshare digital team as a Media Planner where she looks after the digital strategy and media of PepsiCo brands. She has won numerous accolades for clutter breaking work on her portfolio in a short span of time

Mughees Nawaz: Mughees was a student of Economics and Finance who stumbled into the world of advertising by chance and has helped numerous brands with their digital efforts both locally and internationally. In a world that is now digitally dynamic, he is a strong believer in the moto “unlearn to learn” to keep up with the evolution. His experience spans over 5 years where he has worked on leading brands in Consumer Electronics, FMCG and Hypermarkets.

Moiz Ali: Moiz is a marketer with a passion for research and strategy. After graduating from university of Nottingham in 2012, he started specialising in digital media and is currently heading PepsiCo Digital Media in Pakistan from Mindshare. His involvement with regional teams allowed GroupM and Google to enhance its digital media capabilities across APAC region.

Days: Mondays and Wednesdays

Time: 7pm-9pm

Duration: Six consecutive weeks starting from March 20  2019.

  • Upon successful completion of the course with at least 80% attendance in the classes, you will be awarded with a certificate of attendance.

  • If you need a detailed document listing your contribution in lectures, seminars, including contact hours and the grades you were awarded on each assignment, please contact:


  • All participants will be issued their smartcards in the first class. 

  • During your course, please bring along your smartcard and CNIC to ensure entry into LUMS campus

  • Students are only allowed to be on campus one hour before and after the class. Failure to abide by these timings will result in the security team calling you.

  • The smart cards are non-transferrable. Giving your smartcard to anyone else for use (friends, family etc.) will be charged as misuse of identification.

  • In case of damage or loss of the smart card, the participant will be required to submit a fine of PKR 1000.

  • It is obligatory for all participants to return their smartcards in their last class in order to get their certificates at the Graduation Ceremony.

Lifetime Learning @LUMS is excited to announce that we are now offering accommodation for our Session 4 Participants in Askari 11 (Near Bedian Road), Lahore. Details of the accommodation are below;

- Every apartment comprises of 2 bedrooms, 2 attached washrooms, 1 study room, 1 kitchen and a lounge
- Each room will be shared by 2 participants
- Charges per person are PKR 1000 per night
- All apartments are fully furnished
- Participants above the age of 18 years (i.e. CNIC holders) are eligible to apply for accommodation
- LUMS will be providing free transportation to LUMS for the residents

please email us at for all your accommodation related queries.


PKR: 18,500


  • 10% Early bird discount

  • 20% off to the LUMS community i.e. LUMS students, alumni (including LLL alumni), staff, and faculty

  • 20% off to the LUMS community members’ family i.e. spouses and children

  • The following Group Discounts are offered:

  • -2 participants get 10% off each,

  • -3 participants get 15% off each, and

  • -If more than 3 participants apply, they get 20% off each.

Note: Please note that compound discounts are not applicable, and if you are eligible for two discounts then only the greater discount offering will apply.

We have limited seats, so hurry up & book your slot by making a partial payment of PKR 2000 only!


  • Fees can be paid online via credit/debit card OR via payment vouchers at any Allied Bank branch.

  • Please keep a copy of the payment receipt with you.

  • All fees have to be paid before the payment deadline.

  • A participant's enrollment is not confirmed until the complete payment has been made.

Lifetime Learning @LUMS Refund Policy

Withdrawal from the Programme:

  • If a participant finds it necessary to withdraw from the programme before the commencement of classes, he/she must inform the Lifetime Learning @LUMS Management ( in writing, seven (7) working days before the commencement of the session.

  • In case a participant wishes to withdraw from the Programme after the commencement of classes, he/she may appeal to the Lifetime Learning @LUMS Management seven (7) working days before the commencement of the session by providing a genuine reason (such as sickness, family emergency etc.) with evidence.

Admission Cancellation:

  • For the applicants who do not make a complete payment or withdraw from the course due to any reason, the registration fee of PKR. 2000 will not be refunded.

  • If a course is cancelled by the management, the participants can demand a complete refund (including the registration payment).

Separation / Suspension:

  • If a participant is suspended from the Programme due to disciplinary reasons, the dues deposited by him/her for the course semester will not be refunded.

  • The University reserves the right to change its policies and fee structure at any time.

  •  The amount will be refunded within two weeks on receipt of refund application along with all required documents.

  • In case of any query regarding the fee, courses or any other issues including refunds or accommodation, please email us at or

  • Please ensure you have read all our terms and conditions including the payments and refund policy.

  • You must meet all the below mentioned minimum requirements to be eligible.

  • Please complete all sections in the 'Register Now' form on your right-hand side. Incomplete forms will not be accepted.


Once you have completed the online registration form and registered for your desired course(s), you may proceed to payment. You can pay online (via credit/debit card) OR by downloading the voucher (and paying at any Allied Bank Branch). 

Once you make the payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will automatically get updated.


  • Read up about the course in advance, so that you are aware of what is happening in the classes from day one.

  • Attend all the lectures and group activities for this course.

  • Submit all assignments and projects given to you on time.             


To be eligible for a course at the Lifetime Learning at LUMS you must meet following criteria:

  • A good grasp of basic English language as most of the Lifetime Learning courses will be taught in English.

  • Minimum age requirement of 15+ years.

LUMS treats all students alike regardless of their disabilities. We try to assist all students with disabilities as much as possible and encourage them to come and grow with us. People with disabilities are requested to let us know of any special needs well in advance, so that there are no problems on the day they join the course.

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